Modica Group - Foundational Research - Case Study

For any business, it is essential to have an in-depth understanding of who your clientele/user is and why they use your product or service. This information can provide you with excellent insight, influencing important next steps in your product strategy to ensure users have the best possible user experience.

In July 2020, our design team at Modica Group started an exploration study to gain a deeper understanding about current users. The foundational research results would go on to influence our future product strategy.

Discover how the foundational research shaped the redesign of the SMS inbox.

Learn about our full journey on our UX Bootcamp article.